UCLA basketball star Jaime Jaquez Jr. and family show up

DALLAS, March 24, 2022 (GLOBE NEWSWIRE) – Tricolor premiered today a new short film “The Jaquez Family: A Legacy of Hard Work”. The documentary-style video tells the inspiring story of the Jaquez family, whose children and sporting success are emblematic of the hard work, passion and dedication shared by so many Hispanic immigrants in the United States.

The film is part of a unique name, image and resemblance (NIL) collaboration between Tricolor and the Jaquez family. Includes UCLA guard / forward Jaime Jaquez, Jr. and UCLA’s commitment to basketball, the top ten in national recruiting and next week McDonald’s Pan American race, Gabriela Jaquez, along with their younger brother Marcos Jaquez, a one-star defensive end at Camarillo High. Jaime and his UCLA teammates face North Carolina on Friday in Round 16 of the NCAA Division I Men’s Basketball Championship.

This deal is the first in what Tricolor envisions as a long-running series featuring Hispanic athletes across all NCAA divisions whose commitment, success and life stories embody the immigrant experience. Tricolor sees the NIL program as an opportunity to support athletes as they strive to build a better future by using their stories to inspire others.

Jaime is a star guard / forward who has won two selections for all Pac-12 conferences, including junior first team honors in 2022, and is a two-time member of the Pac-12 All-Defensive Team. He was one of five finalists for the Julius Erving Award, given to the country’s top small forward. Jaime also represented Mexico at the 2019 Pan American Games.

In the film, which chronicles many generations of the Jaquez family, Jaime portrays his Mexican-American heritage and the example of his grandparents helping to consolidate his work ethic. He hopes to be an inspiration to other Mexican American children.

In a nod to what also leads many other immigrant families, Jaime’s father attributes his children’s success to ganas, a Spanish word meaning “desire” in English. Speaking in her mother tongue, Jaime’s grandmother, who immigrated from Mexico, perfectly captures the emotion at the roots of most immigrant families when she says, “My family is everything.”

“Heartfelt congratulations to the entire Jaquez family on their success on the pitch and in life,” said Tricolor CEO Daniel Chu. “The passion, relevance and integrity of this family are truly uplifting. “We have the privilege of helping them share their story with others and we hope it will serve as an inspiration.”

Tricolor is a mission-driven company committed to helping Hispanics living in the United States pursue their dream of a better life. Sixty (60) million Hispanics live in the U.S. and represent more than half of U.S. population growth over the past decade, yet more than a third have no or limited access to major credit, creating mobility challenges for a section of the population. that less than one in six can operate remotely. This high barrier to affordable financing leads to rare choices and leaves many families vulnerable to predatory lenders.

Tricolor uses artificial intelligence (AI) and nearly 15 years of in-house customer knowledge and over 25 million unique non-traditional credit features to unlock financing opportunities for low-income, invisible Spaniards left behind by key financial providers. To date, Tricolor, certified by the US Treasury, Community Financial Development Institution (CDFI), has disbursed more than $ 2 billion in car finance loans as part of its mission to empower underserved Spanish a better future both through fitness. mobility and upward economic mobility.

Tricolor plans to use the NIL program to support worthy student-athletes and inspire its clients and other Hispanics to continue striving for greatness.

The Jaquez family’s film was created in collaboration with Follow Through Studios, a Los Angeles-based leading creative company that focuses on producing exciting sports entertainment content that fosters culture and brings fans closer to the teams and athletes they love.

For more information about Tricolor, visit tricolorholdings.com and tricolor.com.

About Tricolor
Tricolor is certified by the US Treasury Department, the Community Financial Development Institution (CDFI) and a mission-led, consumer-driven, artificial intelligence platform to provide solutions for transportation and upward mobility. Hispanic in the United States. It uses advanced data analytics and technology to promote financial integration in an extremely underdeveloped market and to offer responsible, affordable car loans to build credit for people with no or limited credit history.

Based in Dallas, Texas, Tricolor and its subsidiary Ganas Auto Group have 50 retail outlets in 20 markets in Texas, California, Nevada and Arizona with a joint service center in Guadalajara, Mexico. On a combined basis, Tricolor and Ganas have served more than 90,000 customers and disbursed nearly $ 2 billion in low-cost car loans using their proprietary risk-sharing model.

contact info
Stephanie Hicks
Cosmo PR for Tricolor
(805) 295-9455
stephanie@cosmo-pr.com Light

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